Oma The Label

Shopping & Retail · New York, NY

Founded in 2018 in New York by Norwegian-Nigerian fashion stylist Neumi Anekhe, Oma The Label is a Black-owned brand challenging homogenous industry standards through gold-plated jewelry and quality bodywear that represents Women of Color. Neumi was born in Norway to Nigerian parents and draws on her multicultural identity to create clean yet vibrant pieces that blend Scandinavian minimalism with African boldness. Now carried at Macy's, the brand's beloved Bente hoops quickly became a bestseller. The name 'Oma' is a tribute to Neumi's Nigerian grandmother.

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